Avant Garde Gothic: Difference between revisions
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(Return to [[Typefaces]]) | (Return to [[Typefaces]]) | ||
= Background = | = Background = | ||
Avant Garde was licensed by ITC to a number of manufacturers of dry transfer lettering, including [[Chartpak]], [[Letraset]], [[Mecanorma]], and [[Zipatone]]. | |||
From [https://fontsinuse.com/typefaces/1143/itc-avant-garde-gothic Fonts in Use]: | |||
Issued by [https://fontsinuse.com/foundry/48/itc ITC] in 1970, as their first typeface release (together with ITC [[Souvenir]]). Herb Lubalin and Tom Carnase based their typeface on Lubalin’s logo for [https://fontsinuse.com/tags/852/avant-garde-magazine Avant Garde magazine]. Shown in 5 weights in Photo-Lettering’s 1971 catalog. | |||
ITC Avant Garde Gothic Condensed was drawn by Ed Benguiat in 1974. Obliques were added by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ... ITC [[Lubalin Graph]] is a related slab serif. | |||
== Foundry == | == Foundry == | ||
ITC (International Typeface Corporation) | ITC (International Typeface Corporation) | ||
== Designer == | == Designer == | ||
Herb Lubalin, Tom Carnase: Avant Garde Gothic | Not credited on sheets: | ||
Ed Benguiat: Avant Garde Gothic Condensed | * Herb Lubalin, Tom Carnase: Avant Garde Gothic | ||
André Gürtler, Erich Gschwind, Christian Mengelt: Obliques | * Ed Benguiat: Avant Garde Gothic Condensed | ||
* André Gürtler, Erich Gschwind, Christian Mengelt: Obliques | |||
= Sheets Available = | = Sheets Available = | ||
{| class="wikitable sortable" | {| class="wikitable sortable" | ||
|+ [[ | |+ [[Letragraphica]] | ||
|- | |||
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes | |||
|- | |||
| Avant Garde Gothic Medium || 72 || UC || black || 1970 || LG110 || | |||
|- | |||
| Avant Garde Gothic Medium || 72 || lc || black || 1970 || LG111 || | |||
|- | |||
| Avant Garde Gothic Medium || 48 || UC || black || 1970 || LG112 || | |||
|- | |||
|} | |||
{| class="wikitable sortable" | |||
|+ [[Letraset]] | |||
|- | |- | ||
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes | ! Face !! Size !! Case !! Color !! Released !! SKU !! Notes | ||
Line 16: | Line 38: | ||
|- | |- | ||
| Avant Garde Gothic Medium || 30 || UC/lc || black || 1972 || 4231 || | | Avant Garde Gothic Medium || 30 || UC/lc || black || 1972 || 4231 || | ||
|- | |- | ||
| Avant Garde Gothic Medium || 60 || UC || black || 1972 || 2467 || | | Avant Garde Gothic Medium || 60 || UC || black || 1972 || 2467 || | ||
|- | |- | ||
| Avant Garde Gothic | | Avant Garde Gothic X-Light || 60 || UC || black || 1972 || 2464 || FIX THIS SKU? | ||
|- | |- | ||
| Avant Garde Gothic | | Avant Garde Gothic X-Light || 48 || lc || black || 1972 || 2460 || | ||
|- | |- | ||
| Avant Garde Gothic X-Light || 16 || UC/lc || black || 1972 || 2464 || | | Avant Garde Gothic X-Light || 16 || UC/lc || black || 1972 || 2464 || | ||
|- | |- | ||
| Avant Garde Gothic | |} | ||
{| class="wikitable sortable" | |||
|+ [[Zipatone]] (Zip-a-Tone) | |||
|- | |||
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes | |||
|- | |||
| Avant Garde Gothic Demi-Bold || 84 || lc || black || || 16-84 L || | |||
|- | |||
| Avant Garde Gothic Demi-Bold || 60 || UC || black || || 16-60 CN || | |||
|- | |||
| Avant Garde Gothic Demi-Bold || 60 || lc || black || || 16-60 L || | |||
|- | |- | ||
|} | |} | ||
= Images = | = Images = | ||
[[File:AvantGarde medium 30pt.jpg|320px|Letraset Avant Garde Gothic Medium, 30 pt.]] | [[File:AvantGarde medium 30pt.jpg|320px|Letraset Avant Garde Gothic Medium, 30 pt.]] | ||
Line 35: | Line 66: | ||
[[File:AvantGarde medium 72pt.jpg|320px|Letragraphica Avant Garde Medium, 72 pt. lc]] | [[File:AvantGarde medium 72pt.jpg|320px|Letragraphica Avant Garde Medium, 72 pt. lc]] | ||
[[File:AvantGarde Xlight 60pt.jpg|320px|Letrset Avant Garde Gothic X-Light, 60 pt. UC]] | [[File:AvantGarde Xlight 60pt.jpg|320px|Letrset Avant Garde Gothic X-Light, 60 pt. UC]] | ||
[[File:Zipatone Avant Garde.jpg|320px|Zipatone Avant Garde Gothic Demi Bold, 60 pt.]] |
Latest revision as of 19:07, 3 January 2022
(Return to Typefaces)
Background
Avant Garde was licensed by ITC to a number of manufacturers of dry transfer lettering, including Chartpak, Letraset, Mecanorma, and Zipatone.
From Fonts in Use:
Issued by ITC in 1970, as their first typeface release (together with ITC Souvenir). Herb Lubalin and Tom Carnase based their typeface on Lubalin’s logo for Avant Garde magazine. Shown in 5 weights in Photo-Lettering’s 1971 catalog.
ITC Avant Garde Gothic Condensed was drawn by Ed Benguiat in 1974. Obliques were added by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ... ITC Lubalin Graph is a related slab serif.
Foundry
ITC (International Typeface Corporation)
Designer
Not credited on sheets:
- Herb Lubalin, Tom Carnase: Avant Garde Gothic
- Ed Benguiat: Avant Garde Gothic Condensed
- André Gürtler, Erich Gschwind, Christian Mengelt: Obliques
Sheets Available
Face | Size | Case | Color | Released | SKU | Notes |
---|---|---|---|---|---|---|
Avant Garde Gothic Medium | 72 | UC | black | 1970 | LG110 | |
Avant Garde Gothic Medium | 72 | lc | black | 1970 | LG111 | |
Avant Garde Gothic Medium | 48 | UC | black | 1970 | LG112 |
Face | Size | Case | Color | Released | SKU | Notes |
---|---|---|---|---|---|---|
Avant Garde Gothic Medium | 16 | UC/lc | black | 1972 | 2474 | |
Avant Garde Gothic Medium | 30 | UC/lc | black | 1972 | 4231 | |
Avant Garde Gothic Medium | 60 | UC | black | 1972 | 2467 | |
Avant Garde Gothic X-Light | 60 | UC | black | 1972 | 2464 | FIX THIS SKU? |
Avant Garde Gothic X-Light | 48 | lc | black | 1972 | 2460 | |
Avant Garde Gothic X-Light | 16 | UC/lc | black | 1972 | 2464 |
Face | Size | Case | Color | Released | SKU | Notes |
---|---|---|---|---|---|---|
Avant Garde Gothic Demi-Bold | 84 | lc | black | 16-84 L | ||
Avant Garde Gothic Demi-Bold | 60 | UC | black | 16-60 CN | ||
Avant Garde Gothic Demi-Bold | 60 | lc | black | 16-60 L |