Avant Garde Gothic: Difference between revisions

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(Return to [[Typefaces]])
(Return to [[Typefaces]])
= Background =
= Background =
Avant Garde was licensed by ITC to a number of manufacturers of dry transfer lettering, including [[Chartpak]], [[Letraset]], [[Mecanorma]], and [[Zipatone]].
From [https://fontsinuse.com/typefaces/1143/itc-avant-garde-gothic Fonts in Use]:
Issued by [https://fontsinuse.com/foundry/48/itc ITC] in 1970, as their first typeface release (together with ITC [[Souvenir]]). Herb Lubalin and Tom Carnase based their typeface on Lubalin’s logo for [https://fontsinuse.com/tags/852/avant-garde-magazine Avant Garde magazine]. Shown in 5 weights in Photo-Lettering’s 1971 catalog.
ITC Avant Garde Gothic Condensed was drawn by Ed Benguiat in 1974. Obliques were added by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ... ITC [[Lubalin Graph]] is a related slab serif.
== Foundry ==
== Foundry ==
ITC (International Typeface Corporation)
ITC (International Typeface Corporation)
== Designer ==
== Designer ==
Not credited on sheets:
* Herb Lubalin, Tom Carnase: Avant Garde Gothic
* Ed Benguiat: Avant Garde Gothic Condensed
* André Gürtler, Erich Gschwind, Christian Mengelt: Obliques
= Sheets Available =
= Sheets Available =
{| class="wikitable sortable"
{| class="wikitable sortable"
|+ [[Letraset]]/[[Letragraphica]]
|+ [[Letragraphica]]
|-
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes
|-
| Avant Garde Gothic Medium || 72 || UC || black || 1970 || LG110 ||
|-
| Avant Garde Gothic Medium || 72 || lc || black || 1970 || LG111 ||
|-
| Avant Garde Gothic Medium || 48 || UC || black || 1970 || LG112 ||
|-
|}
{| class="wikitable sortable"
|+ [[Letraset]]
|-
|-
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes
Line 13: Line 38:
|-
|-
| Avant Garde Gothic Medium || 30 || UC/lc || black || 1972 || 4231 ||  
| Avant Garde Gothic Medium || 30 || UC/lc || black || 1972 || 4231 ||  
|-
| Avant Garde Gothic Medium || 48 || UC || black || 1970 || LG112 ||
|-
|-
| Avant Garde Gothic Medium || 60 || UC || black || 1972 || 2467 ||  
| Avant Garde Gothic Medium || 60 || UC || black || 1972 || 2467 ||  
|-
|-
| Avant Garde Gothic Medium || 72 || UC || black || 1970 || LG110 ||  
| Avant Garde Gothic X-Light || 60 || UC || black || 1972 || 2464 || FIX THIS SKU?
|-
|-
| Avant Garde Gothic Medium || 72 || lc || black || 1970 || LG111 ||  
| Avant Garde Gothic X-Light || 48 || lc || black || 1972 || 2460 ||  
|-
|-
| Avant Garde Gothic X-Light || 16 || UC/lc || black || 1972 || 2464 ||  
| Avant Garde Gothic X-Light || 16 || UC/lc || black || 1972 || 2464 ||  
|-
|-
| Avant Garde Gothic X-Light || 60 || UC || black || 1972 || 2464 ||  
|}
{| class="wikitable sortable"
|+ [[Zipatone]] (Zip-a-Tone)
|-
! Face !! Size !! Case !! Color !! Released !! SKU !! Notes
|-
| Avant Garde Gothic Demi-Bold || 84 || lc || black ||  || 16-84 L ||
|-
| Avant Garde Gothic Demi-Bold || 60 || UC || black || || 16-60 CN ||
|-
| Avant Garde Gothic Demi-Bold || 60 || lc || black ||  || 16-60 L ||  
|-
|-
|}
|}
= Images =
= Images =
[[File:AvantGarde medium 30pt.jpg|320px|Letraset Avant Garde Gothic Medium, 30 pt.]]
[[File:AvantGarde medium 30pt.jpg|320px|Letraset Avant Garde Gothic Medium, 30 pt.]]
[[File:AvantGarde medium 72pt 2.jpg|320px|Letragraphica Avant Garde Gothic, 72 pt. UC]]
[[File:AvantGarde medium 72pt.jpg|320px|Letragraphica Avant Garde Medium, 72 pt. lc]]
[[File:AvantGarde Xlight 60pt.jpg|320px|Letrset Avant Garde Gothic X-Light, 60 pt. UC]]
[[File:Zipatone Avant Garde.jpg|320px|Zipatone Avant Garde Gothic Demi Bold, 60 pt.]]

Latest revision as of 19:07, 3 January 2022

(Return to Typefaces)

Background

Avant Garde was licensed by ITC to a number of manufacturers of dry transfer lettering, including Chartpak, Letraset, Mecanorma, and Zipatone.

From Fonts in Use:

Issued by ITC in 1970, as their first typeface release (together with ITC Souvenir). Herb Lubalin and Tom Carnase based their typeface on Lubalin’s logo for Avant Garde magazine. Shown in 5 weights in Photo-Lettering’s 1971 catalog.

ITC Avant Garde Gothic Condensed was drawn by Ed Benguiat in 1974. Obliques were added by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ... ITC Lubalin Graph is a related slab serif.

Foundry

ITC (International Typeface Corporation)

Designer

Not credited on sheets:

  • Herb Lubalin, Tom Carnase: Avant Garde Gothic
  • Ed Benguiat: Avant Garde Gothic Condensed
  • André Gürtler, Erich Gschwind, Christian Mengelt: Obliques

Sheets Available

Letragraphica
Face Size Case Color Released SKU Notes
Avant Garde Gothic Medium 72 UC black 1970 LG110
Avant Garde Gothic Medium 72 lc black 1970 LG111
Avant Garde Gothic Medium 48 UC black 1970 LG112
Letraset
Face Size Case Color Released SKU Notes
Avant Garde Gothic Medium 16 UC/lc black 1972 2474
Avant Garde Gothic Medium 30 UC/lc black 1972 4231
Avant Garde Gothic Medium 60 UC black 1972 2467
Avant Garde Gothic X-Light 60 UC black 1972 2464 FIX THIS SKU?
Avant Garde Gothic X-Light 48 lc black 1972 2460
Avant Garde Gothic X-Light 16 UC/lc black 1972 2464
Zipatone (Zip-a-Tone)
Face Size Case Color Released SKU Notes
Avant Garde Gothic Demi-Bold 84 lc black 16-84 L
Avant Garde Gothic Demi-Bold 60 UC black 16-60 CN
Avant Garde Gothic Demi-Bold 60 lc black 16-60 L

Images

Letraset Avant Garde Gothic Medium, 30 pt. Letragraphica Avant Garde Gothic, 72 pt. UC Letragraphica Avant Garde Medium, 72 pt. lc Letrset Avant Garde Gothic X-Light, 60 pt. UC Zipatone Avant Garde Gothic Demi Bold, 60 pt.